Welcome to Iceworm MFG
It is with great pleasure that I welcome you here to Iceworm MFG. Today marks the launch of a new brand focused on carry solutions and accessories for adventurous photographers and videographers.
Before we get too far, I’d like to take a little time to give you some background information on me and where I intend to guide this brand. My name is Jason Boucher, I am the founder, designer and currently also the maker of these products. The journey to Iceworm MFG began in the late ‘90’s. You can read the origin story of the name here. It was 25+ years ago I wrote Iceworm in a journal with a commitment to start my own company one day.
My path to today and this place has not been a straight road. It has been filled with many twists, turns and ups & downs. After that bicycle journey from Alaska to Utah so many years ago, I ended up working for a growing business in the bicycle industry. I spent 25.5 years at that organization moving through many roles. It was a fun, entrepreneurial company with a growing proprietary business unit. I spent much of my time there in various leadership roles in customer service, sales, purchasing, product management, program management, product development, brand management, supply chain and executive leadership. It was a thrilling career that allowed me to learn and work with amazing people as well as design & deliver some amazing brand experiences & products.
In July 2021 I made the very difficult decision to leave this organization. I still get asked “Why I left?” I wish I could provide a short easy answer. But after 25+ years at an organization, there isn’t exactly a short answer. The shortest version I have words for is simply that like many, Covid and the resulting, tumultuous impact on the lives of my close friends, my family, my organization and myself really hit me hard. What was I working for? Who was I working for? Why was I beholden to all these things that were infringing on me becoming the person I wanted to be? Is there another way? In the end, like many others, I joined the great resignation and spent the last year re-creating a future vision and mapping out a more fulfilling and rewarding future.
Over the last year, I had the opportunity to pursue my passions of both cycling and photography without restrictions of time and commitments to others. I also had time to really focus on my personal & professional development and technical skills. This has been rewarding. My creativity boomed and my clarity for what I wanted to do came into view.
Last September while traveling, I shared with my wife and a few close friends that I had been drawing camera bags and that I think I have a few ideas that are worth pursuing. I continued to pursue and refine these ideas. In January I made the first prototypes and for the past 6 months I have relentlessly pursued both the ideas as well as the technical skills, tools and know how to produce these products. In that time, I have transformed my creative photography space into a cut and sew fabrication space.
Which brings us to today, the launch of Iceworm MFG, a brand and business committed to providing the best carry solutions and accessories for adventurous photographers.
Sincerely, thank you for stopping by and checking out our brand and products. If you’d like to know more and follow along, I’d encourage you to jump on over to our Subscribe page, enter your email and be part of journey. Otherwise, stop back next week as we share our first products focused on small cameras and ultra light, minimal carry solutions.
Jason Boucher
Founder, Designer & Maker
Travel Light. Shoot More.
