Our products are intended to encourage carrying photo and video tools into the outdoors on adventures big and small. While there are an endless number of gear manufacturers focused on this space, we believe our approach is unique and as a result, enhance the outdoor experience.

Our products use the following design pillars and philosophy.

• Specificity - What is your specific gear and adventure? Instead of making gear that attempts to fit everything and do everything, we make specific product for specific gear intended for specific experiences.

• Access - Do you have quick and immediate access to the gear while participating in the activity or adventure without too many buckles, straps, or clips?

• Simplicity - Much like the statement “Are you overthinking something?”, many designers and manufactures derive complex solutions for features. Sometimes there are no options other than complexity, but if there are options to solving a problem statement, our products take the simplest solution.

• Durability - Always use the best materials and construction methods. Durability goes to our sustainability values as well as the product has a higher likelihood of being used and not ending up in a landfill.